Going Green: A Wise Consumer’s Guide to a Shrinking Planet

3 Image of Going Greenby Sally Kneidel, PhD, and Sadie Kneidel

Description from the publisher

Going Green focuses on the biggest environmental culprits of the American lifestyle—diet, housing, clothing, and transportation—and provides practical, effective steps we can take to reduce our carbon footprint and live more sustainably. Comprehensive, yet written with the same approachable and empowering tone as Veggie Revolution (also by mother/daughter team Sally and Sadie Kneidel) the book draws on personal interviews and real-life examples to demonstrate both the challenges and rewards of making environmentally responsible choices. Informative and inspiring, Going Green will make you will think twice about every dollar you spend. Fulcrum Books


Going Green breaks down complex and daunting issues into simple, easy-to-understand, and digestible knowledge for average folks like me. In this way the Kneidels make it easy for people to care about our planet and to take action.” – Jeff Barrie, producer, Kilowatt Ours

“Charlotte biologist Sally Kneidel and daughter Sadie Kneidel, a community activist in Greensboro, show how to make smart green choices in food, transportation, housing and clothing… The book is loaded with great facts.” –The Charlotte Observer

“Today green is the new black. Or is it the new blue? Either way you look at it, green is the latest buzzword and everyone these days is coming out with a new book to help you exclusively go green. Going Green by mother-daughter duo Dr. Sally Kneidel and Sadie Kneidel is a great basic primer for anyone looking to understand subtle differences like what is the difference between veggie oil and biodiesel or what the heck is a yurt.

Mother and daughter duo Sally Kneidel, PhD and Sadie Kneidel, respectively, wrote the book, according to Sally, because, “as environmental awareness is increasing, many people want to do something to change their habits but don’t know how, or are wasting their energy doing something that is ineffective. We wanted to harness that willingness and send it in the most effective direction possible.”

Both mother and daughter agree that diet is probably the easiest way to incorporate some green into your life. According to Sally, “Since environmental damage is caused by the sheer volume of animal products that Americans consume, just changing to a few meatless meals a week can make a big difference in your personal footprint.” Sadie also agreed with this statement and said that, “Housing is probably the most difficult overall [to change], because it requires making the largest long-term commitments to change.” The book is divided into sections that cover investments, clothing, forests, food, land use, housing and transportation. Each section then breaks the topic down into subcategories and also includes antecdotes from both authors’ personal adventures in going green.

When asked whether it was difficult to collaborate as the two are coworkers and family, Sally said, “the trick for me, as the mom, is to not wear my mom hat at all, ever, when we’re working together. Sadie has inspired me immensely. Her environmental passion in high school rekindled my own ardor for green topics, which I let slide when the kids were little.”

The book is well-written and does not make “Going Green” seem like a daunting task but rather a list of items you pick and choose from a buffet. Throughout the book there is a feeling that, hey, if they can do it, you can do it. The authors had a lot of fun writing the book, from “doing silly things to make each other laugh” and “bringing out the daring parts of each other personality” and this love for life definitely comes through in the book.” – from Treehugger.com, Kristin Underwood

To order

Amazon: http://www.amazon.com/Going-Green-Consumers-Shrinking-Planet/dp/1555915981/ref=asap_bc?ie=UTF8

Fulcrum Publishing: Go to the website www.fulcrum-books.com and enter Sally Kneidel in the search window


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